Rui Silva

University of Trás os Montes e Alto Douro Portugal
{{numberWithCommas(9)}} Publications
Journal of Management and Business Education


This study applied the Academic Motivation Scale (AMS) by Vallerand et al. (1992), adapted for the Accounting and Marketing Academic Motivation Scale (AMAMS) in order to analyse who is the motivation level of Portuguese undergraduate students who were attending the Curricular Units (CUs) of Accounting and Marketing, in the beginning, and in the end of 2017/2018 academic year. This longitudinal empirical study reports motivation evolution level of students who studied Accounting and Marketing knowledge areas at two different temporal moments, with and without gamified teaching resource, during the classes. The final goal of this study is to analyse the motivation evolution with and without application of the gamified resources in the teaching process.The study included a total sample of 1923 students divided into two groups: the Gamified Group (GG) and the Control Group (CG) and with their motivations subject to evaluation prior to the beginning of classes (Moment 1 – M1) and at the end of the scheduled classes (Moment 2 – M2). The results enable the verification that the GG students experienced an increase in their Motivation to Learn (IMTK) between M1 and M2 greater than the CG students.

Gamification in Management Education: A Systematic Literature Review

Abstract Quality of teaching is increasingly important for the success of educational institutions. In this context, gamification is a tool often used to improve the teaching-learning process by helping both teachers and students reach their goals in the short, medium and long term. Given the importance of the topic both in academia and society, this article presents a systematic review of the literature on the use of gamification as a tool to enhance the quality of the teaching process in general, and, in particular, the teaching of management. The study searches the most relevant literature on the application of gamification to educational contexts and describes gamification’s main themes and constructs based on a systematic literature review of scholarly articles available in ISI Web of Science and Scopus databases. One of the main results of this study is to describe theoretical approaches to gamification and provide a conceptual model that gathers the contribution of various studies and paves the way for future research.

Gamification in management education - A literature mapping

The application of gamification to the teaching-learning process across different fields of knowledge constitutes an emerging practice applied across all levels of education, from primary school up to university. This article, in keeping with the importance of the applications of this type of tool, holds the general objective of undertaking the mapping of research articles that approach the application of gamification techniques to teaching-learning processes in general education of all areas and the teaching of management in particular. In order to achieve this, this article describes the organisational structure of the field research in terms of publications, authors and journals as well as identifying and classifying the research articles about adopting gamification methods. Hence, the subject of analysis encapsulates scientific articles published in either the ISI Web of Science (WOS) or Scopus (SCO) databases related to the application of gamification to the teaching process in general and to management in particular.

The present research focused on the mapping of the literature related to the application of gamification to the management field because we didn’t find an article in the literature addressing this particular area. The existence of this GAP motivated the authors to conduct a research directed to the analysis of scientific studies in which gamification had been applied in this area.

International Journal of Business and Management

Academic Motivation Scale: Development, Application and Validation for Portuguese Accounting and Marketing Undergraduate Students

The purpose of this research is the adaptation of the Academic Motivation Scale (AMS) and its use on Accounting and Marketing college undergraduates. After the AMS had been adapted and changed into the Accounting and Marketing Academic Motivation Scale (AMAMS), it was validated in psychometric terms so that it could become a valid tool to be applied and used in studies involving this type of students. Using structural equation modelling, the AMAMS that resulted from adapting the original AMS model was tested. The new scale thus obtained has produced significant results that were very similar to those of the original scale, which means that it is valid and can be applied to other contexts. The validity and statistical reliability of the new scale made it possible to measure Accounting and Marketing college undergraduates’ motivation in a reliable and robust way. The present research is an important contribution for literature since it is the first time that AMS is adapted to and validated in students of these two areas of management, although it has already been applied to several educational contexts.

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